“Our agency engaged with Caitlin to provide small group pitching coaching for our team. Caitlin reviewed team members’ pitches and then held engaging video call sessions where she provided real-time feedback and suggestions for how to write more compelling pitches that resonate with media. The team really valued Caitlin’s no-nonsense, honest (but helpful!) approach and her perspective, bringing years of journalism experience. News and media continue to evolve, and it’s important to our team that we keep evolving our approach along with it. We’re looking forward to working with Caitlin in the future for ongoing coaching services.”

– Alex Gil, head of emerging tech, Red Lorry Yellow Lorry

 

"Caitlin did a valuable and relevant presentation for our team on how to effectively engage media and the landmines to avoid. Her blend of candor, humor and real-life stories from the front lines as a journalist made it a strong learning experience for everyone at Inspire."

– Hinda Mitchell, President, Inspire PR Group, Columbus, Ohio 2022

As a journalist, I’ve read hundreds of pitches – sadly, too many are vague, overpromising, too long, too short.

Busy journalists need only short, smart targeted pitches!

Here’s how I can help:

Working with individuals and teams, in person and remotely, I review and critique your press releases and will help you determine what to pitch, to whom, when and why.

I’ll frankly answer your candid questions about how journalists, producers and editors decide what’s really a story – and what isn’t.

I charge $600/hour, (this includes an hour of my pre-meeting preparation), payable in advance via Zelle or wire transfer. I've helped clients win coverage in The New York Times, the 19th and TIME magazine, among others. My most recent repeat client is global PR firm Red Lorry, Yellow Lorry which focuses on B to B technology.